Changing style of getting information from passive to active

I recently realized that the way of people getting information changed from passive to active in terms of viewers. In the past (and now), when we read newspapers and watch TV, we receive the information, each day by paper delivery or just turning on TV. But, after the Internet came out, we search information in the search engine of Google, yahoo!, YouTube, etc. We spontaneously obtain information.

People hoping watch movies and other programs join Netflix by paying per month. Also, in Japan, there’s a medium called NewsPicks specializing business news. People now can choose a medium depending on their preference without waiting broadcasting hours of each program.

Some may think that in the time when there’s no Internet, people were choosing TV program on their own. That is true but the emergence of the Internet enabled people to choose his/her favorite one from a wide range of stocks online. I would say that the time people were just watching TV without choosing what they want was longer than the current situation. In that context, as people watch programs by their preference, they subscribe media even if it cost subscription fees like Netflix, Amazon Prime, and Hulu.

In the meantime, not just watching favorite programs, but it is sure that we need to have a online community that covers what’s mainly going on a society. This is covered by the headline of Yahoo!, Google News, and the timeline of Twitter, for example. Since these can cover up the necessity of information in our life, we often hear that the younger generations do less watch TV than the past.

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