When we take a look at the situation on YouTube, there are a lot of illegally uploaded videos. It’s been problematic and those are mainly TV programs. Even though several TV stations make some of their shows available on the Internet, the videos violating copyright has been being uploaded online.
The problem is that each tv station has each system providing video service. For example, NHK (Japan Broadcasting Corporation) provides the online service as NHK on-demand, another TV station Nihon TV has Nittere on-demand, and etc. (Though Nihon TV make their TV shows available on Hulu.)
However the strength of YouTube is a variety of videos gathered in just one platform which is much more convenient for audiences. Like in the current YouTube Premium, there are videos users need to pay for watching. Even if the current YouTube is not suitable for TV stations to put their TV programs on, the TV stations can negotiate. People now watch contents in their favourite time, the conventional style of TV is not practical in our life.
What matters is not whether TV stations use YouTube as their new platform or not, but the unification of the platform. For example, Japan’s TV stations make one platform although they have their own platform at present. Cooperating together to set up the largest video-sharing platform where people get together spontaneously will be advantageous in terms of monetizing and preventing illegal uploads. If they ask users to pay subscription fees per month or per video, it would be lucrative for TV stations and the scale gets larger, more and more audiences would gather.
They can put advertisements from enterprises per 15 or 20 minutes and they can also make some TV shows free to attract more viewers.
Given the current situation, we should think about and take actions for how we could prevent those uploaders and attract viewers on the right place.
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